The Smart Sceptic’s Guide to Social Media in Organisations

There are probably thousands of books out there that tell you how to create a social media strategy and how to use the different platforms: Twitter, LinkedIn, Instagram and so on. But at the heart of social media you will find participation. ‘The Smart Sceptic’s Guide to Social Media in Organisations’ offers a well-researched framework for promoting employee participation in social media programmes. After interviewing 11 experts from 10 companies including GE, SAS and IBM, this book answers some questions about how organisations can create a culture of participation that is sustainable and profitable.


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